I find the work your team shouldn't be doing by hand, build the automation and AI that takes it over, and hand you a system that keeps running after I leave. Scoped to real ROI. Documented so you own it.
Most businesses are sitting on automation potential they don't even know about. Tools that don't talk to each other. A team doing the same tasks on repeat. Data that gets collected and never acted on. Here's where it usually hides.
Manual processes that eat hours every week and depend on one person to remember how they work.
Disconnected platforms where data gets copy-pasted by hand instead of flowing automatically.
Leads and customers who fall through the cracks because nobody followed up in time.
Reports someone rebuilds by hand every week instead of letting them generate themselves.
AI tools the team has heard about but nobody has figured out how to actually put to work.
Systems held together by a person, not a process, so everything stalls the moment they're out.
I find these gaps and build the systems that close them, so your team can focus on the work that actually moves the needle.
Every project is a one-time fee, not an hourly meter. Full testing, documentation, a Loom walkthrough, and two rounds of revisions are included in all of them.
Not sure which fits? Start with a free discovery call. I'll scope it honestly, and if I can't help, I'll tell you that too.
Four steps from first call to a system that runs itself. You always know what's happening and when you'll hear from me.
A free 45-minute call to understand your business and find the highest-impact opportunity.
A clear proposal with scope, timeline, and a real ROI estimate built from your own numbers.
I build, test, and refine, with a progress update at every milestone. No surprises.
Full documentation, a Loom walkthrough, and a system that runs without you touching it.
I don't just build automations. I build automations tied to real business results. Every project comes with an ROI estimate, so you know what you're getting before you invest.
My discovery process is built to surface automation opportunities your team has accepted as normal. Most clients leave the first call with ideas they'd never considered.
You'll never be dependent on me to keep the lights on. Every project ships with full documentation and a walkthrough so your team owns what was built.
I use Claude, ChatGPT, and Gemini in my own workflow every day. I know how to build with AI practically, not theoretically.
Don't see your tool? I learn fast. If it has an API or a native integration, there's likely a way to connect it.
Before you invest, you see exactly what you get back.
Every proposal includes a projected ROI based on your actual numbers. I calculate the cost of your current manual work and the value of automating it, so the investment is a decision, not a leap.
Before consulting, I spent years as a marketing technologist building the automated lifecycle programs behind major sports, entertainment, and e-commerce brands. I'm also open to the right full-time role.
For hiring managers: I bridge marketing strategy and hands-on build. I know why a lifecycle program matters and I can architect the automation that runs it. The full portfolio walks through six programs with the strategy, the systems, and the documented business impact.
I'm a marketing technologist specializing in lifecycle marketing, CRM architecture, and automation. I've built behavioral email and SMS programs that turn customer data into measurable revenue, from POS-triggered engines to full platform migrations and deliverability turnarounds. I'm AI-native: I use Claude, ChatGPT, and Gemini in my workflow every day, and I care about outcomes over outputs on every build.
AI and automation consulting for e-commerce brands, SMBs, and marketing teams. I scope, build, test, and hand off automation systems tied to measurable ROI.
Architected lifecycle programs across Megaplex Theatres, the Salt Lake Bees, Real Salt Lake, Utah Royals FC, MegaStore, and The Ballpark at America First Square. Drove $24M+ in attributed revenue, including a POS-triggered engine responsible for 24% of Megaplex company revenue, plus a full Salesforce-to-Klaviyo migration and deliverability turnaround.
Built a 15+ flow Klaviyo program and made email and SMS the company's #1 revenue channel at a 990% average monthly ROI. The system sustained 18.3% of tracked revenue for 12+ months after I left.
Three of six. See all six case studies with the full data →
Pick a time that works and we'll talk through your business, where automation can help, and what it's worth. No pitch, no pressure. Prefer email? Reach me below.